Marketing Consulting

Annual budget and marketing planning assistance, targeted campaigns, product launches.

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Websites & Content Marketing

Website strategy, content, design and development. Inbound digital marketing support. HubSpot Certified.

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Creative Services

Copy and creative design for digital and print materials and trade show booth design.

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About Us

TrueNorth provides integrated marketing solutions for Business-to-Business clients.


Our capabilities include marketing programs planning and creative design for all media including digital and printed materials. Our marketing support and graphic design services are utilized by firmly established and new, growing companies worldwide. Our clients range from the world’s largest plastics manufacturer to small and mid-sized companies that need unique marketing services from an agency that understands their niche.

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"From our first year in business to becoming Rochester’s Number One Fastest Growing Company, and eventually a leading division of the L3 group of companies, TrueNorth has been there as our marketing agency every step of the way."

Eileen Yatteau, Communications Manager, L3-GCS

"What sets Kris and her team apart from our other partners is the ability to quickly grasp the essence of our industry, and in particular, how to optimize Ambrell’s differentiation as a global manufacturer in a $500 million market space. She has taken it upon herself to become deeply engaged in an industry that is rapidly changing. Her perspective of these changes is highly valued and has had a significant positive impact on our strategic marketing decisions, which includes a major worldwide re-branding initiative. Her ability to identify and superbly execute key tactical activities in support of our strategy has made Kris an invaluable partner for our global marketing team."

Tony Lucido, Director of Global Marketing, Ambrell, Inc.

"TrueNorth worked with Network Innovations Inc., headquartered in Calgary, Alberta, Canada, to re-brand its divisional offices worldwide to carry the Network Innovations name. Acquired by Network Innovations, 2connect-IT in the Netherlands, Aurora Telenet in Canada, and GMPCS Personal Communications in Fort Lauderdale, Florida, are now operating under the Network Innovations name and brand promise. With the help of TrueNorth, Network Innovations has a world-class brand identity and digital and print marketing continuity to support our global presence as an industry leader."

Tim Young, VP Business Development, Network Innovations

"True professionals. On top of every detail with project management and full of creative ideas on how to make our message stand out. I’d work with Kristin any time."

Jeff Turof, Multimedia Developer, Carestream Health

"We are very pleased with the website design and functionality that TrueNorth provided Churchville Fire Equipment. We have a site that looks highly professional – in the top tier of other sites in our industry. The content management system TrueNorth custom-built allows us total control of our content. TrueNorth’s project management, creative and implementation was seamless and I recommend them to anyone looking for a website service provider."

Dave VerSteeg, Vice President, Churchville Fire Equipment

"TrueNorth came recommended to us by a supplier whose marketing materials we really admired. I’m glad I selected them as our agency. They took the vision for our project and made it better than we could have imagined. We’re happy customers!"

Barbara Daley , Marketing Manager, IR Supplies and Services, Canada

"TrueNorth is a great source for excellent creative product and execution. I have had the pleasure of working with Kris and her team at TrueNorth a number of years and I highly recommend them."

Chris Kelley, Director of Worldwide Sales and Marketing, ANKOM

"I worked with Kristin while at Calvary Automation as a Marketing Specialist. As a business owner Kristin has an entrepreneurial spirit and uses her passion for such to make others succeed. As a strategic partner, Kristin allows her clients to have a voice – a good listener making suggestions that catch fire in the marketplace. I highly recommend Kristin and her agency, she truly is a mentor within the B2B marketing community. "

Jeanette M. Burk, MS

"As a small business owner, we have used TrueNorth Marketing for all of our marketing materials. They have done a variety of projects for us and have done a great job with all of them. TrueNorth is not like other groups; they truly want our business to succeed and will go the extra mile to make that happen. They continue to focus on cost-effective solutions to all of our needs. I would recommend TrueNorth to any small or large business."

Todd Hockenberger, Owner, PGM Corp.

"I have worked with Kris for years collaborating on the production end of her creative design. Kris not only has a great relationship with each of her customers, she acts on their behalf to get the best quality, best price and on time delivery for every project."

Roseann Denoncourt, VP, IN Tradeshows & Events

"I have always been impressed by Kristin's ability to lead TrueNorth and to translate marketing strategy into compelling, breakthrough creative. She is a seasoned, smart and effective marketer. I highly recommend her."

Derrick Daye, Managing Partner, Publisher at Branding Strategy Insider

"Great job preparing and putting on the Foxwoods event! This was more successful than I would have ever imagined. We had people comment on the excellent quality of our marketing effort, the cool theme and the significant BUZZ it created a the show. The ultimate compliment came from NASA who wanted extra copies of our marketing poster to put up in their home offices and give away!"

Marty Graen, General Manager, Carestream NDT