About Us

It’s been said that it isn’t what you do, or how you do it that makes a company great. It’s why. The reason why we’re so good at what we do at TrueNorth is because we have so much experience in B2B marketing, specifically for manufacturing, new technology, business services and healthcare. We’re specialists – we speak our customers’ language, and we visualize their technologies and ideas. They get our undivided attention. Why? Because we’re fascinated by what our clients come up with that works to make the world a better place – or at the very least, somebody’s life easier.

We focus on what you do, that tiny little point in the business universe. We absorb your knowledge and brainstorm to deliver it creatively, with relevance to your prospects. We tell them, “this is what you do, and how you do it, and you only do it for them!”

Our offices are located in the US. However, many of our clients have global operations so we’ve been working remotely with our worldwide partners for over 20 years. We always plan our strategy to resonate globally and can translate and localize materials when necessary.

Leadership, Kristin Leary

Kris brings over 20 years of experience in B2B marketing. She is considered a top expert in her field and her depth of knowledge and extensive toolset of solutions are virtually unlimited. Kris personally serves clients that are medium- to large-scale corporations requiring highly customized or experienced marketing services in their niche. She has been involved in helping business entrepreneurs establish their marketing goals and objectives from start-up to success and maintaining their branding standards. An example of Kris’s success includes one client that was offered $90M in an acquisition after only 10 years of launching the company and building their brand equity through marketing. Another example is the recent recognition of Frost & Sullivan’s Manufacturing Leadership Council.

Client’s that Kris has personally served during her career include global brands such as L-3 CommunicationsCarestream, Inc.,  REDCOM LabsAscend Performance MaterialsIRSS NDTNetwork Innovations, Kodak, and Xerox among many others.

Today, TrueNorth has evolved into a leading marketing services provider and consulting firm for marketing strategies, branding, web site design and development. A key focus of the agency is taking on new businesses or businesses experiencing change and helping them establish a marketing strategy, branding and communications tools for a competitive edge.

In addition to her success in the creative field, Kris also has a passion for horses. Therefore, when you can’t find Kris in her office diligently working out the next campaign or chatting it up with a client, she’s at her 15 acre equestrian center tacking up one of her horses.

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I think what sets Kris and her team apart from our other partners is the ability to quickly grasp the essence of our industry, and in particular, how to optimize Ambrell’s differentiation as a global manufacturer in a $500 million market space. She has taken it upon herself to become deeply engaged in an industry that is rapidly changing. Her perspective of these changes is highly valued and has had a significant positive impact on our strategic marketing decisions, which includes a major worldwide re-branding initiative and inbound marketing support. Additionally, her ability to identify and superbly execute key tactical activities in support of our strategy has made Kris an invaluable partner for our global marketing team.

Tony Lucido, Director of Global Marketing, Ambrell, Inc.

“Been There Every Step of the Way.”

From our first year in business to becoming Rochester’s Number One Fastest Growing Company, and eventually a leading division of the L3 group of companies, TrueNorth has been there every step of the way as our marketing partner and brand ambassador.

Eileen Yatteau, Communications Manager, L3-GCS

“This launch was more successful than I would have ever imagined.”

Great job preparing and putting on the Foxwoods event!  We took some risks during this launch and they paid off!  This was more successful than I would have ever imagined.  We had people comment on the excellent quality of our marketing effort, the cool theme and the significant BUZZ it created a the show.  The ultimate compliment came from the Janx team – who wanted to be a walking billboard for us by asking for HPX-1 t-shirts and the people from NASA who wanted extra copies of our marketing poster to put up in their home offices and give away!

The amount of customers going through our sneak peak area was phenomenal – I believe at least 50% of the total show attendees took a walk and an elevator ride to come see our team, hear our message and experience our product.

Marty Graen, Worldwide General Manager – Carestream NDT Solutions

“Network Innovations Now Has a World-Class Brand Identity.”

TrueNorth worked with Network Innovations Inc., headquartered in Calgary, Alberta, Canada, to re-brand its divisional offices worldwide to carry the Network Innovations name. Acquired by Network Innovations over the past six years, 2connect-IT in the Netherlands, Aurora Telenet in Canada, and GMPCS Personal Communications in Fort Lauderdale, Florida, are now operating as Network Innovations companies. Operating under the Network Innovations name and brand promise clarifies our organizational structure to customers and suppliers. With the help of TrueNorth, Network Innovations now has a world-class brand identity and digital and print marketing continuity to support our global presence as an industry leader.”

Tim Young, VP Business Development, Network Innovations 

“Professionalism, Creativity and Positive, Upbeat Energy.”

Ten plus years we’ve had the pleasure of working with TrueNorth, they never ever cease to amaze. They’re innovative, fresh ideas help to re-invent our products year after year. As a result of their efforts, we’ve expanded our client base, heightened brand awareness and continue to experience positive growth. TrueNorth has played an integral role in the development of our website, key marketing campaigns, presentations and annual ads for digital and print publications. The teams’ professionalism, creativity and positive, upbeat energy guarantees success to any project they take on.

Anne Marie Strobridge, VP, Healthcare Technology

“TrueNorth is Not Like Other Groups; They Truly Want Our Business to Succeed.”

We have used TrueNorth Marketing for all of our marketing needs, from maintaining our website, to trade show support and special programs. They have done a variety of projects for us and have done a great job with all of them. TrueNorth is not like other groups; they truly want our business to succeed and will go the extra mile to make that happen. They continue to focus on results-driven solutions to all of our needs. I would recommend TrueNorth to any small or large business.

Todd Hockenberger, Owner, PGM Corp.

“Project Management, Creative and Implementation was Seamless.”

We are very pleased with the website design and functionality that TrueNorth provided Churchville Fire Equipment. We have a site that looks highly professional – in the top tier of other sites in our industry. The content management system TrueNorth custom-built using WordPress allows us total control of our content, without the need for an outside agency or a staff member with web development capability. TrueNorth’s project management, creative and implementation was seamless and I would recommend them to anyone looking for a website service provider.

Dave VerSteeg, Vice President, Churchville Fire Equipment

“Stunned Us.”

“TrueNorth’s creative sort of stunned us. We loved what you submitted for the RFP.”

Thomas Battley, Executive Director, Rochester Regional Photonics Cluster & New York Photonics

“Excellent Creative Product and Execution.”

TrueNorth is a great source for excellent strategy, creative and execution. I have had the pleasure of working with Kris and her team at TrueNorth a number of years and I highly recommend them.

Chris Kelley, Director of Worldwide Sales and Marketing, ANKOM

“Your Group Made My Thoughts Come to Life.”

I just wanted to thank you for the outstanding job you did for us on our new e-commerce site mysaddletrader.com Your group made my thoughts come to life. Your creativity and exceptional project management made everything we did come out better than I had imagined. It looks as though this site is going to be a big success and I have you to thank for it.”

Jim Putnam, 
President, Mysaddletrader.com

“You Are Just REALLY Nice People to Work With.”

The feedback regarding our new website, from in-house stakeholders to the brokerage community and individuals far and wide, has been nothing short of outstanding. It was a distinct pleasure working with a team that was quick to understand our business, listen to our ideas, make suggestions and give guidance from both past experience and knowledge of cutting-edge technology, and bring results that push the envelope. And besides that, you are just REALLY nice people to work with. Thanks for your help, patience and expertise.

Marc Goldfischer, Marketing Manager, Buckingham Properties, LLC

“Could Not be Happier.”

Simple Closures could not be happier with the new design and e-commerce solution that TrueNorth provided us. Our new site allows us to market our clothing line with confidence. The BigCommerce shopping cart platform that TrueNorth integrated into our site allows us flexible content management tools and gives our customers an easy and secure shopping experience.”

Carolyn Dow, Owner, Simple Closures of San Francisco

“Customer Service Was Crucial in Helping Get the Consensus of a Large Board of Directors.”

As the former General Manager at RDHC, TrueNorth was a valuable partner in helping us develop marketing communications tools for new business development and customer outreach. Projects included sales presentations, brochures, direct mail campaigns and a more informative and useful website for our customers. TrueNorth’s creativity, project management and customer service were crucial in helping me get the consensus of a large board of directors on all projects, which made the marketing aspect of my position much easier.

Paul Kimball, Former General Manager at RDHC

“A Mentor Within the Marketing Community.”

As a strategic partner, TrueNorth allows their clients to have a voice – a good listener and making suggestions that catch fire in the marketplace. Kristin took into account the best course of action to promote Calvary Automation as a successful, honest, important, exciting and relevant organization. Her team’s website redesign and development of industry specific brochures exceeded expectations. I recommend Kristin and her agency, True North – she truly is a mentor within the marketing community.

Jeanette M. Burk, MS, Corporate Brand Marketing Executive

“True Professionals.”

The team at TrueNorth are true professionals. Kris is on top of every detail of the jobs she works on and full of creative ideas on how to make the projects she works on stand out. I’d work with Kristin any time.

Jeff Turof, Owner, DigiSim LLC

“Customer Focused Delivering Comprehensive Solutions to Her Customers.”

I have worked with TrueNorth as a partner developing customer solutions. Kris knows her craft, is very creative, and is customer focused delivering comprehensive solutions to her customers. Kris has excellent communication and project management skills and strives to exceed her customers’ expectations and stay on time and on budget. Beyond Kris’s excellent professional and creative attributes, she is a pleasure to work with.

Brett Thompson, President, PIVCON, Inc.

“Breakthrough Creative.”

I have always been impressed by Kristin’s ability to translate strategy into compelling, breakthrough creative. She is a seasoned, smart and effective marketer. I highly recommend her.

Derrick Daye, Managing Partner, The Blake Project

Blake project

“Knows B2B Inside and Out.”

Kris is a one-of-a-kind talent – creative, sharp, fun to work with, and knows business-to-business inside and out. I cannot think of anyone I’d rather work with when I need a big idea done right.

Jeffrey A. Smith, Communications Director, Vinyl Siding Institute

Vinyl Siding Institute

“Awesome Website.”

The TrueNorth team put together an awesome website for us. Customers tell us that we have the most professional looking website in our industry.

Mark Chaney, President, Calvary Automation, Inc.

Calvary Automation

“Our Brand Equity and Marketing Portfolio Positioned Us Well for Acquisition.”

True North’s ability to help us present our products to the marketplace makes it that much easier for us to concentrate on developing and selling the highest quality car wash equipment in the industry. Our brand equity and marketing portfolio positioned us for a major acquisition.

Don Scordo, President, Washing Equipment Technologies

I believe good marketing is such a crucial factor in growth. Thanks for your consistent efforts and great results.

David Frink, Director of Business Development, The Ideal Group

Thank you for the outstanding job you did within a demanding time frame on our brochure. It looks great and will help us market more effectively.

Deb Nicholas, Marketing Manager, Sage Group, Senior Living Experts