Branding

What is a brand anyway? For a startup it is the beginning of their presence in the marketplace with their logo and standards in place to be recognized and nurture their brand. For an established company it is what a customer thinks and expects of them based on a promise. The ultimate brand is a culture one wants to be associated with; APPLE, NIKE, NORTH FACE. This is the apex of branding, when a company is not just a name, but has a relationship with it's customers.

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Concepts and final design.

Freedom is a mobile lab IRSS Co., of Edmonton, Alberta, Canada, builds for remote NDT inspection companies.

Brand application.

Concepts and final design.

Concepts and final design.

Concepts and final design.

Concepts and final design.

Concepts and final design.

Concepts and final design.

Original 100 year old logo bottom right. Concepts and final design for logo update for 125th anniversary.

Concepts and final design.

Concepts and final design.

Product and event branding.

Branding and product launch dealer onboarding kit.

Concepts and final design.